Thursday, January 17, 2008

Communication in business

It's bad business to jump the gun. I ordered a package on December 24th and this morning it had still not arrived. Getting worried, I emailed the seller to ask if they had a tracking code.

I briefly considered contacting eBay about what steps I could take to get back my money - thank goodness I did not! This afternoon, my package arrived in the mail.

Just now, I got an email from the seller, in response to my tracking code query. It seems as though shipping in their part of the world has been a bit slow and they begged me to be patient as they have had some bad feedback from other buyers for this exact reason.

My first thought was that I needed to email them immediately and set their mind at ease by explaining my order had just arrived. And so I did.

My second thought however, was that had I received their email within a few hours of my own, there would have been no need for me to worry. Their lack of response coupled with the fat I had sent them a shipping question email before our transaction that was never answered led me to believe I was not going to get my order at all.

This is a bad way to run any business, even one that is run solely on eBay. Keeping customer communications open and friendly will prevent a lot of problems later on.

Just the simple fact that I had two emails seemingly ignored was enough for me to assume that the business I was dealing with was shady!

If a business is too busy to answer emails in depth at the time it is received, a simple we are very busy right now and will respond ASAP is enough to keep the lines open!

In the end, I did receive my package, and I left a simple but positive feedback for the seller - I will not, however, order from them again - for the simple fact that there was unsatisfactory communication.

1 comments:

Sans Pantaloons said...

In these days of mega spam and mega spam filters, I find it best to pre-arrange a known subject header with business partners to ensure any email has the best possible chance of delivery.